Dental Articles
Posted on Apr 29, 2010
Filed under | Dental Marketing Consulting
A Primer
By Dick Chwalek, NicheDental.com
The concept of Connective Communication© incorporates these elements: improvers, gatherers and creators. The communication structure is visualized with these elements: a Pie Chart, three color slices and the π symbol – image below.
This formula takes into account both simplicity and complexity in defining a path towards communication and marketing ongoing success, internally and publicly.
Read more about Connective Communication: Introduction
Posted on Feb 12, 2010
Filed under | Dental Marketing Consulting
Marketing IS communication. Communication makes things work. Nothing occurs in our society or changes our approach to living without a heavy dose of communication. Dental patients, dentists, and dentistry practices all work (or don't) with gears greased by communication and the 'marketing' surrounding it.
Of course, our brains are always there to mess things up. The mind easily falls into stereotypes. The cerebellum will often travel down the rabbit hole of wackiness. Our prehistoric noggin presets can and will, without warning, leap over the logic wall. Therefore, we need to take the time to strategize rather than merely let our evolutionary senses propose pre-programmed reactions.
Read more about The 'Brain On' Dental Marketing
Posted on Jul 23, 2009
Filed under | Dental Marketing Consulting
Everyone wants a solution that sets sail successfully the first time. Most dentists have just skirted around the edges of dental marketing. Why? Something else usually takes precedence.
Unfortunately, at some point the winds change and luck, location (cubed), and trial and error are no longer on your side. A strong, consistent, proactive connective communication strategy is the only way to sail on these rough seas.
The following are seven dental marketing strategies that will increase new patient numbers and completely unfurl your sales!
Read more about 7 Sure Sailing Marketing Strategies
Posted on Jun 14, 2009
Filed under | Dental Marketing Consulting
Invigorate Your Referrals & Refresh Your New Patient Numbers
Dental brands can become stagnant and then deteriorate very quickly, depending on the condition of the local and national economic environment and strength of the practice structure and management. Generally, within five to seven years many branding elements can begin to go spread apart and lose their strength without a focused reenergizing effort.
A dental brand includes the office location, facility decor and layout, dentist expertise, team presentation, practice mission, advertising statements and of course, logo design and the look of other marketing materials. Some dental brand elements will have a much longer life and other brands become outdated even before Google can rank it.
Read more about Deteriorating Dental Office, Dentist Brands
Posted on May 27, 2009
Filed under | Dental Marketing Consulting
Doing some kind of consistent marketing is vital, but what and why? In an economy like this, consumers need to quickly know why your expertise is valuable and be reminded regularly.
First, Determine What Your Dental Brand Is.
To many people and dentists, branding sounds like pure marketing hooey. Sadly, it often is in dentistry advertising. Not because there is no value in branding, but because few dentists develop their brand adequately, using rationale data and appropriate examination of their business goals.
Read more about Do Something Unique and Consistent
Posted on Nov 25, 2008
Filed under | Dental Marketing Consulting
The presidential debates got me thinking about how we remember what other people say. Talking points are the way politicians simplify their message so we can figure it out quickly by hearing it often. Without this simplification, fewer people would get the message "right" and remember who the politician "really" is.
With the complexity of choices, value perspectives and fee possibilities,
dental marketing needs to simplify the decision process. Right now, your dental referrals are swimming in a confusion of generic and complex information.
Talking Points developed around your practice niche will increase referrals.
Read more about Marketing Talking Points: Power Up Your Referrals
Posted on Jul 10, 2008
Filed under | Dental Marketing Consulting
By Dick Chwalek - Dental Marketing Coach & Consultant
Videos are a powerful way to communicate how your dental expertise improves lives. Putting videos on your website creates limitless potential for spreading the word about the value of advanced restorative and cosmetic dentistry, dental implants, and smile makeovers.
Whether it is a stock concept or a custom dental patient testimonial, website videos offer the public a deeper understanding of what modern dentistry now makes possible.
Below I have presented three basic concepts to think about before proceeding with your dental website videos.
- Value Presentation
- Consumer Context
- Content Quality
Foot notes:
Niche Dental develops individualized and integrated dental marketing strategies, email Niche Dental about your marketing needs or call Dick now: 866-556-6213 ext 252
Read more about Dental Website Videos Marketing
Posted on Jun 01, 2008
Filed under | Dental Marketing Consulting
Standing out in the crowd is very difficult if you look like everyone else. Sameness is valueless. Dental consumers look for price advantage when there is nothing else to differentiate you. Dental insurance also moves them towards the valueless perspective: everything done should be covered with no extra cost as the goal. Therefore, if it is not about YOU (your expertise, etc.), it is about everyone, anyone, and maybe no one.
Read more about Specific Dental Marketing: It's Really YOU.