Dental Articles

It is no secret that the current economic situation has probably affected many of us in some shape or form. Despite what is happening consumers still need and want dentistry, which is why practices should be looking at ways to maintain activity and stimulate growth.

Be proactive and develop a dental practice marketing strategy to increase your pool of new patients. Don't let the negative news talk get to you or in to your practice. The important thing is to always be positive when talking with your patients and your dental team.

Following, are just a few communication and dental marketing concepts to consider...

According to Dick Chwalek, Niche Dental coach, consultant and owner:

The Best Dental Marketing Plan has THREE Elements

ONE: Be A Publicly, Proactive, Persistent Dental Practice

• A public presence is the biggest area for new dental patient development
• People need to be made aware of your dentistry expertise and services
• It attracts people who are not considering going to the dentist right now but need to
• It draws in those who will ONLY go to the right dentist (which is you - of course!)
• Usually includes a traditional dental marketing element or format (newspaper, TV, etc.)
• While public marketing is not cheap, done right, dentists can bring in new blood fast
• Waiting for referrals, or consumers to think about or searchers is risky in a downturn

TWO: Completely Cover The Current Dental Patients Angle

• Your longtime and smile makeover patients want others to know about you...so get them to help!
• This is hardly ever done well - it is often generic, impersonal, and infrequent
• Dental referrals and case acceptance result from effectively communicating value
• Find more ways to connect with patients and ASK for referrals and testimonials
• Where you communicate now - add elements that say something new about you
• Referrals still make great patients, but the new landscape requires new methods
• Use dental technology to better inform patient of your services and expertise

THREE: Network Your Internet Connection with a (better) Dental Website

• The Web is where your patients, and consumers are, and will be looking for you
• There are a thousand ways to attract new dental patients online: spread your wings
• Internet evasion will shrink your community influence, referral power, expertise value
• Remember most other dentists are doing one thing, if any, and often haphazardly
• Add to your online marketing repertoire, weaving in your highest value dental services

Downturn Dental Marketing Conclusion

Assertive and persistent public and internal communication is essential for your practice to be viable today and long term. Dental marketing is not only a good thing it is the only thing that consistently gets consumers and patients enough information in the quantity, quality, and the right time of day for them to absorb it effectively.

To achieve the success you want, get the expertise you need now to reach your goals. Niche Dental coaching guides you to better, faster, and fit-your-needs solutions.

Dick Chwalek is a Northern Dental Alliance Member in Minnesota.

• View Dick's Dental Coaching Video Blog - First Installment
• Read other NDA Articles by Dental Consultant, Dick Chwalek
• Article also Published in Renstrom Newsletter/Website - a Minnesota lab
• Renstrom Dental Studio is also a NDA Member - located in Twin Cities MN